6.1 Types of Groups
Groups largely define how we think of ourselves. There are two main types of groups: primary and secondary. As the
names suggest, the primary group is the long-term, complex one. People use groups as standards of comparison to define
themselves both who they are and who they are not. Sometimes groups can be used to exclude people or as a tool that
strengthens prejudice.
6.2 Group Size and Structure
The size and dynamic of a group greatly affects how members act. Primary groups rarely have formal leaders, although
there can be informal leadership. Groups generally are considered large when there are too many members for a
simultaneous discussion. In secondary groups there are two types of leadership functions, with expressive leaders focused
on emotional health and wellness, and instrumental leaders more focused on results. Further, there are different leadership
styles: democratic leaders, authoritarian leaders, and laissez-faire leaders.
Within a group, conformity is the extent to which people want to go along with the norm. A number of experiments have
illustrated how strong the drive to conform can be. It is worth considering real-life examples of how conformity and
obedience can lead people to ethically and morally suspect acts.
6.3 Formal Organizations
Large organizations fall into three main categories: normative/voluntary, coercive, and utilitarian. We live in a time of
contradiction: while the pace of change and technology are requiring people to be more nimble and less bureaucratic in
their thinking, large bureaucracies like hospitals, schools, and governments are more hampered than ever by their
organizational format. At the same time, the past few decades have seen the development of a trend to bureaucratize and
conventionalize local institutions. Increasingly, Main Streets across the country resemble each other; instead of a Bob s
Coffee Shop and Jane s Hair Salon there is a Dunkin Donuts and a Supercuts. This trend has been referred to as the
McDonaldization of society.
